To offer our patients every opportunity to maintain a healthy, functional and esthetically pleasing dentition for a lifetime, the following six guiding principles will help us measure the appropriateness of our decisions and actions:

Remember that our patients don’t care how much we know until they know how much we care.

Apply the highest standards of excellence to preserve, protect, restore and enhance the oral health of our patients.

Provide an environment where our patients and our co-workers are treated with respect and dignity.

Encourage professional growth and lifelong learning.

Ensure that the workplace is safe.

Recognize that profitability is necessary for our continued success, but that profit must not be a factor in our treatment recommendations.